Tuesday, June 10, 2008

No No No No NoNoNoNoNO!!

Some people felt that the whole Guitar Hero marketing bandwagon really started its trek to hell when the previous developer Harmonix moved on to loftier heights - mobile Guitar Hero, Nintendo DS Guitar Hero (with its share of gimmicks), Guitar Hero: Aerosmith, and 7-11 tie-ins. I'm able to separate the game from its marketing department, but this may push me over the edge to Rock Band territory:

To celebrate the fact that there will be two Guitar Hero performances on the main stage at this year’s Isle of Wight Festival, Activision has re-branded the bronze statue of Hendrix that sits in the grounds of the island’s Dimbola Lodge, turning Jimi’s guitar into the aforementioned video game peripheral.

Geez - talk about new lows of taste.

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