Some people felt that the whole Guitar Hero marketing bandwagon really started its trek to hell when the previous developer Harmonix moved on to loftier heights - mobile Guitar Hero, Nintendo DS Guitar Hero (with its share of gimmicks), Guitar Hero: Aerosmith, and 7-11 tie-ins. I'm able to separate the game from its marketing department, but this may push me over the edge to Rock Band territory:
To celebrate the fact that there will be two Guitar Hero performances on the main stage at this year’s Isle of Wight Festival, Activision has re-branded the bronze statue of Hendrix that sits in the grounds of the island’s Dimbola Lodge, turning Jimi’s guitar into the aforementioned video game peripheral.
Geez - talk about new lows of taste.
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